Design a strategy for LegWorks to bring to market a lighter, shorter version of their current AT Knee for pediatric populations in the U.S. and India, expand their impact and increase their revenues.
A business case for a pediatric AT knee with measurements and material specifications, a market strategy for the US and India, and a set of metrics to measure the social impact of product in the market.
Legworks is a for-profit social impact enterprise whose mission is to bring mobility to people around the world regardless of their ability to pay. Legworks was founded in 2013 based off the research into lower limb prostheses by Jan Andrysek. The company launched with a single product, the All Terrain Knee (ATKnee), which is a mechanical poly-centric knee with an innovative swing control mechanism that allows for multiple walking speeds. To increase their impact, Legworks plans to scale down their ATKnee to meet the needs of children and/or women who tend to have even less mobility options compared to adults.
Nevertheless, Legworks was unclear about the specific segment and geographical location it wanted to target with the new product, and therefore, unsure of user’s needs. Legworks approached the Berkeley team to do market sizing, define business opportunity, develop a market strategy and get a sense of users’ needs to inform the design.